2025

NYX Awards - 2025 Gold Winner Winner

Game On: Hoops and Dreams in Rural China

Entrant Company

Blue Chalk Media

Category

Video / Sports

Client's Name

USA Today

Country / Region

United States

Experience Level

Agency

A surprising American export has taken root across rural China—the game of basketball. But, how did this deeply American game become the passionate pastime of small towns and farming villages? Basketball today is changing the face and the heart of the Chinese countryside. Not just by offering new ways for everyone to play a great game, but also by strengthening the cultural and historic bonds of different ethnic groups.

“Game On,” developed in partnership with USA Today and the Chinese broadcaster CICC, brings viewers into China’s extraordinary “Village NBA” Tournament. In this unique event, the region’s best teams face off against each other in a competition that combines athletic excellence with cultural celebration. Playing in front of 20,000 screaming fans, this one-of-a-kind tournament will surprise every viewer with its pure heart, surprising drama, and clear affirmation that playing sports and chasing dreams can still transcend every border.

Credits

Executive Producer - Blue Chalk Media
Greg Moyer
Executive Producer - Blue Chalk Media
Pam Huling
Producer - Blue Chalk Media
Matthew Slutsky
Director / Producer / Writer - USA Today
David Hamlin
Creative Director - Blue Chalk Media
Jesse Crowell
Host
Zena Edosomwan
Head of Production - Blue Chalk Media
Amy Polansky
Production Manager - Blue Chalk Media
Jessica Stewart
Supervising Line Producer - Blue Chalk Media
Sebastián Weinberg
Post-Production Supervisor - Blue Chalk Media
Mariko Fujinaka
Editor - Blue Chalk Media
Eric Maierson
Editor - Blue Chalk Media
Maria Kjellstrand
Editor - Blue Chalk Media
Tim McLaughlin
Graphic Designer - Blue Chalk Media
Miró Merrill
Motion Graphics Designer - Blue Chalk Media
Conner Lee
2nd Editor - Blue Chalk Media
Ian Miller
Editing Support - Blue Chalk Media
Natalie Eng
Colorist
Darren Hartman
Sound Mixer
Chip Sloan
Field Producer (China)
Fang Liu
Director of Photography (China)
Sascha Schöberl
1st Assistant Camera / Drone Operator (China)
Peter Cheng
2nd Director of Photography / Drone Operator (China)
Ken Xu
Sound Recordist (China)
Soundio Li
3rd Assistant Camera (China)
Mingju Zhang
DIT/Onsite Edit (China)
José Salto del Giorgio
Translation support
Garrett Jones
Chief Planner (CICC)
Dong Baosheng
Executive of Production (CICC)
Jing Shuiqing
Executive of Production (CICC)
Cui Binzhen
Executive Producer (CICC)
Wang Yuanyuan
Supervising Producer (CICC)
Kong Weina
Director (CICC)
Ma Yu
Producer (CICC)
Jin Zejun
Assistant Producer (CICC)
Zhou Qiuyu
Production Manager (CICC)
Li Yanyan
Production Coordinator (CICC)
Yang Xinmeng
Production Coordinator (CICC)
Zhang Lingge
Supervising Producer (Gannett)
Edwina Ngao
Executive of Production (Gannett)
Caroline Harris
Executive of Production (Gannett)
Lesley Webster
Executive of Production (Gannett)
Russ Torres
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